To maximise the benefits of this technology, it is important for developers to thoughtfully integrate video avatars in ways that truly enhance adult learning, engagement, and retention.
Watch Brad, our artificially created video avatar explain how video avatars can enhance online learning programmes
Unlike other places in this programme, we have deliberately used an artificially constructed avatar as opposed to one designed to mimic the course instructor. We have also used a portrait format which is especially suited to applications where learners access their material on mobile phones.
Can you place Brad’s accent?
Here are some examples of where a video avatar may be deployed to add value:
- A virtual instructor can introduce each new module, giving a personal welcome message, outlining objectives, and setting expectations. This helps learners feel oriented and confident from the start, particularly when entering unfamiliar or complex topics.
- When adult learners face interactive case studies or real-life scenarios—such as compliance training, workplace conflict resolution, or customer service challenges—an avatar can guide them through the situation, offering cues, asking probing questions, and prompting reflection on decisions. This mirrors the experience of a human facilitator and encourages learners to practice and apply critical skills.
- In language learning, an avatar can demonstrate pronunciation, intonation, and conversational exchanges by engaging the learner in simulated dialogue. The avatar can provide immediate feedback, repeat phrases, and adapt responses based on the learner’s proficiency.
- For self-assessment and feedback, avatars can deliver quiz instructions, clarify challenging items, and, after submission, offer detailed explanations for each answer. This personalised feedback—delivered in a supportive tone—helps reduce anxiety and empowers adult learners to track and understand their own progress.
- In technical or hands-on subjects, such as software training or laboratory procedures, avatars can demonstrate step-by-step processes. Through a combination of verbal instruction and synchronised gestures, the avatar can show learners how to complete each step, highlight common errors, and provide troubleshooting tips as they go.
- When working with a diverse audience, avatars can switch languages, address cultural context, or represent different demographic profiles, ensuring that learners see themselves reflected in the learning materials. For instance, a health education module might offer avatar instructors of different ages, genders, or cultural backgrounds to maximise personal relevance.
- In blended learning environments, where online modules supplement in-person training, avatars can bridge the gap by delivering reminders, motivational messages, or summaries of important concepts. For learners unable to attend live sessions, the avatar can simulate key interactions and provide access to equivalent learning experiences.
- During navigation or onboarding, avatars can serve as guides through the learning platform itself, offering digital tours, assistance with account setup, or explanations of course features such as discussion boards and resource libraries.
- Finally, avatars can encourage community by prompting social engagement: they can invite learners to participate in forums, join virtual study groups, or celebrate group achievements, helping mitigate the sense of isolation often experienced in online education. For sensitive topics—such as workplace ethics, diversity, or harassment prevention—avatars can facilitate difficult conversations by posing questions in a nonjudgmental way, presenting multiple perspectives, and encouraging private reflection before group discussions.